the project |
our process | my role
Rainworks - Fertilizer
For my MDM summer internship, three class mates and I worked on 4 motion graphics videos for various companies. The first one, seen below
is for the fertilizer company Rainworks.
The opjective was to create an infomercial
showcasing their funky product line. Names such as Grassroots, Green Envy, and Ultra Jive give you an idea that we are not
dealing with any ordinary garden shop. The client wanted something a bit different, urban and cool looking.
The video is meant to play in stores, on youtube, and on big screens in a converted bus they take on the road to
garden shows all over North America.
Our process
It was a very busy summer for the four of us. But nothing that a good work-ethic and a great team can't overcome. We
Here are my team members. I could not have asked for a better group of people to spend the summer with.
Felwa Abukhodair
, Matt Schroeter, myself, Fouad Hafiz
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My Role
Like on any small team each one of us had more than one job function.
Aside from taking care of the majority of the client communications,
I worked as designer. Everything you see is made from scratch. Digital scratch that is.
Lots of drawing plants, flowers and trees in Adobe Illustrator!
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